"The rapidly changing environment in which we live makes effective leadership more critical than it has ever been - in every aspect of independent and interdependent life." Steven R. Covey

BETA First is a purpose built Community - Business Leadership Centre on the Soho Road, Handsworth which provides

• individuals, local groups and the business community with immediate and direct access to expertise, resources and facilities to stimulate and sustain their leading edge development in the 21st Century.
  
• the infrastructure for sustaining networks of individuals, social action groups, Business Groups and employees committed to actively achieving the highest level of effectiveness.
  
• a unique collaborative partnership between the public, voluntary and private sectors to accelerate local community and business organisation into a best-practice leadership role nationally and internationally.
  

BETA harnesses local energy, expertise and experience from all sectors of the community to create a World-Class unique, innovative Centre of Excellence for fostering improved Community and Business leadership skills to benefit the whole community.